For example, after talking about the Gucci ad for some length, she dives into a personal story about how she wanted one of her lovers to strip for her but was to embarrassed to ask him. She relates this personal anecdote back to the idea of cultural models and accepted behavior of the sexes. Bordo never allots an entire section to the topic of homosexuality, but rather sprinkles it throughout the essay: she starts off the essay by addressing homosexuality she even admits to a slight infatuation with Anne Heche! If Bordo had written page after page about the subtle and sometimes not-so-subtle homosexual subtexts in advertising, the reader would have been bored out of their mind. Her analysis is thorough and accurate, though it does not read like a history essay. Beauty Re Discovers the Male Body is divided into six subsections.

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Advertising is a massive multi million dollar business and is only growing. Susan provides a strong argument, but a strong argument for when she wrote it several years ago. Now her argument has some flaws due to this new generations more excepting attitude. I followed the LDS faith threw my jr. I did not believe everything that the LDS community does. I am a lot more laid back. She really seems to be overemphasizing how men are on display, so the reader can realize and understand the change.

Before reading this essay I never really thought about how men are on display in advertising. I just thought it was another advertisement, so im glad she tried to hit it home on the male body being on display. Today this is not exactly true. This generation is a lot more excepting than previous generations, because of how much variety there is you can not really choose to not be excepting. Today we are more open to these sort of things and it has basically become a normal thing to see an ad with a possible homosexual.

She then talks about how throughout the twentieth century gay photographers have been putting the male body on display for sexuality, but it has been kept in the closet until this demand has made it more exceptable. When is a nude not a nude? When it is male. When the equal rights movement was beginning there was a huge amount of resistance, this seems to be one of those things that no matter what people try to do to stop it with their ignorance or faith…its going to happen.

The front-runner for this movement is not M. He was able to compare how men see women and how women see men in a sexual way.

With that he was able to use one of the oldest advertising methods, sex. There are still double standards in our country between men and women just not as clear-cut as before.

On the upside though there is a lot more multi-sexuality advertising today then there ever has been, so we are improving. She talks about how men are wanting to be more fashionable, to an extent, and like to think that it was their idea. When really men are only wearing what women like, so women are pushing men in the direction they want and not the other way around. Men want to believe that they are control, and that use to be the case, but women are now influencing men a lot more when it comes to fashion.

In the ad it say im going to wear what I want to wear…Honey what do i want? This makes it obvious that women are choosing what men should wear. It use to be that men wore what they wanted a shirt was just a shirt, and a pair of pants was a pair of pants. This mentality became a new type of fashion lucky us.

She also talks about how male roles are changing in both advertising and home life with fashion. She also is telling the reader on how influential advertising is and how that is where we get our mainstream from. Share this:.


Analysis of Susan Bordo´s Beauty (Re)discovers the Male Body

She talks about men showing themselves naked in pictures as a taboo. Moreover, these arguments come into union to show what society plants into our minds acts itself out when viewing pictures. Both Susan Bordo and John Berger shows that based on assumptions this is what causes us to perceive an image in a certain way. Learning assumption plays into our everyday lives and both authors bring them into reality. Art and beauty attract the attention of the mind through the eye.


Bordo’s “Beauty (Re) Discovers the Male Body” Final Draft

With the male body, the trajectory has been different. Fashion has taken the lead, the movies have followed. Hollywood may have been a chest-fest in the fifties, but it was male clothing designers who went south and violated the really powerful taboos --not just against the explicit depiction of penises and male bottoms but against the admission of all sorts of forbidden "feminine" qualities in to mainstream conceptions of manliness. It was both thrilling and disconcerting. It was the first time in my experience that I had encountered a commercial representation of a male body that seemed to deliberately invited me to linger over it. Let me make that stronger --that seemed to reach out to me, interrupting my mundane but peaceful Sunday morning, and provoke me into erotic consciousness, whether or not I wanted it. Women --both straight and gay-- have always gazed covertly, of course, squeezing out illicit little titillations out of representations designed for --or pretending to-- other purposes than to turn us on.


Essay on Susan Bordo's Beauty(Re)Discovers the Male Body

England We live in a modern world where men and women, in most ways, are viewed as equal. But there has always been a level of competition between men and women, and this goes beyond having a good social life or an excellent economic position in society. The man of "today" is much different than he was decades ago. Now, men care about the way we look and the way we dress. Decades ago, mostly women would worry about dress and appearance. Bordo discusses how, in society and fashion, the male body is not typically used as a symbol of arousal, in contrast to the female body which is often used in a sexual context.

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