High quality OCR Some brief overview of this book In this trailblazing book, internationally renowned business creativity expert Michael Michalko shows how creative people think—and how to put their secrets to work for you. To create this book, Michalko researched and analyzed hundreds of historys greatest thinkers—from Leonardo da Vinci to Pablo Picasso—and then brought their techniques into the modern home and workplace. From the Trade Paperback edition. After leaving military service, he was contracted by the CIA to facilitate think tanks and brainstorming sessions.

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How can you tell that a person is a genius? It is more about the method you use to deal with challenges. When you try to solve a problem, you think reproductively, which means you applied what worked for you in the past.

You only select one solution, excluding all the others. But geniuses think productively, not reproductively. This means that when confronted with a problem, geniuses tend to ask themselves how many different ways they can look at the problem, rethink it, and how to solve it.

They always search for many ways instead of asking how they have been taught to solve it. So geniuses come up with many different responses, some of which are unconventional, creative, and possibly, unique. But how one can characterize the way geniuses think? In Cracking Creativity, we found one great example that shows what difference is between a genius and one average person.

When Einstein was once asked what the difference was between him and the average person, he replied that when you ask the average person to find a needle in a haystack, the average person will stop when he or she found a needle. If we always choose to interpret issues through the lens of past experience it will inevitably lead us astray.

So reproductive thinking always leads us to the usual ideas and not to original ones. We have to vary our ideas in order to succeed. In Cracking Creativity, Michael Michalko presents some great creative-thinking strategies that geniuses embraced to produce their breakthrough ideas.

This book can certainly help you find many creative solutions to your problems. The second contains seven creative-thinking strategies that geniuses use to generate their breakthrough ideas and creative solutions.

These strategies will teach you how to multiply your ideas and how to get ideas you cannot get using your usual way of thinking. Each technique will change your manner of approaching things. This book wants you to organize your thinking around its strategies so you can learn how to think what no one else is thinking, and to see what no one else is seeing.

There are definitely many different ways to approach an issue. You must learn to think strategically. It is essential to willing to explore all approaches and not stop to only one. Geniuses tend to look for new methods of thinking in any given situation.

They seek alternative ways to look at and think about matters. It is better to invent your own way to look at things. Forget about the conventional methods you have been taught to deal with problems. You must combine and recombine your ideas and thoughts into different combinations. Also, you must learn to look at issues from more perspectives than one in order to understand their essence and solve them.

You can generate ideas if you define your challenge more specifically. Leonardo da Vinci believed that you could gain knowledge about something by separating the parts from the whole. You must learn how to think, how to form new points of view, and how to be more creative. You can do all of these by applying the thinking strategies presented in Cracking Creativity. The techniques presented here will allow you to look at the same information as everyone else and see something different.

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Cracking Creativity: The Secrets of Creative Genius by Michael Michalko - PDF free download eBook



Cracking Creativity


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