EFFECTUAL ENTREPRENEURSHIP STUART READ PDF

Shelves: systems-thinking , management This is a very worthwhile book that advances a lucid and academically sound perspective on entrepreneurship. It is a view on value creation that goes against the grain of much that is being taught at business schools the world around. It wants to support aspiring and practicing entrepreneurs in building successful This is a very worthwhile book that advances a lucid and academically sound perspective on entrepreneurship. It wants to support aspiring and practicing entrepreneurs in building successful ventures. It is very accessibly written with a minimum of jargon. I was surprised and happy to see my year old son pick up this book and read it in just a few sittings.

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Roadmaps, Myths and the Bahamas 2. Good Ideas Are Everywhere 3. Fail Cheap And Learn Quickly 5. Prediction, Risk and Uncertainty 7. Managing Uncertainty Through Control 9. Transforming Means into Something Valuable Using Slack for Bootstrap Financing Asking Potential Partners to Make Commitments The Lemonade Principle: Leverage Surprise Business Plans and Business Models Brand as Venture Identity: Marketing You Technology An accessible and comprehensive guide for all who aspire to both make and find opportunities.

Written by European and US academics, this volume is a great starting point to explore notions of innovation and entrepreneurial activity. Summing Up: Highly recommended. All levels of undergraduate students; practitioners; general readers. We apply the 5 principles of effectuation everyday at Forgetful Gentleman. The authors have distilled the essence of entrepreneurship in a new and vital way. Anyone who wants to know what matters to the global and local economies of tomorrow should read this book.

As someone who already exhibited entrepreneurial tendency, effectuation provided an indispensable framework that organized and explained my previously chaotic yet intrinsic style of thinking.

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