ENCHANTING A DISENCHANTED WORLD REVOLUTIONIZING THE MEANS OF CONSUMPTION PDF

Jump to navigation Jump to search This article may document a neologism or protologism in such a manner as to promote it. Please add more reliable sources to establish its current use and the impact the term has had on its field. Otherwise consider renaming or deleting the article. May Learn how and when to remove this template message Retailtainment is retail marketing as entertainment. In his book, Enchanting a Disenchanted World: Revolutionizing the Means of Consumption , author George Ritzer describes "retailtainment" as the "use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy. Retailers need to look further than the traditional retail store elements such as colour, lighting and visual merchandising to influence buying decisions.

Author:Faegore Duzuru
Country:Timor Leste
Language:English (Spanish)
Genre:Environment
Published (Last):12 April 2007
Pages:245
PDF File Size:8.77 Mb
ePub File Size:12.82 Mb
ISBN:290-5-83621-906-8
Downloads:73275
Price:Free* [*Free Regsitration Required]
Uploader:Jugis



About this title The Second Edition of Enchanting a Disenchanted World: Revolutionizing the Means of Consumption is a unique analysis of the world of consumption, examining how we are different consumers now than we were in the past, both in the U. In the process of understanding this social development, a wide range of theoretical perspectives including Marxian, Weberian, critical theory, and postmodern theory are applied.

The book also looks at concepts such as hyperconsumption, implosion, time and space, and simulation. Enchanting a Disenchanted World connects the everyday world in a sociological and theoretical way, making it an ideal text for a wide range of undergraduate and graduate courses including introductory sociology, sociology of consumption , social change, popular culture, sociology of leisure, social theory, and economic sociology.

His best-known work, The McDonaldization of Society 8th ed. He is the Editor of the Encyclopedia of Social Theory 2 vols. Review: "I like the fact that the book is relatively even-handed - appreciating spectacle even while forcing students to question critically the effects of consumption in their lives and those of their fellow citizens. Drawing upon a rich array of examples, George Ritzer provides an original and insightful analysis of the new means of consumption and how they are transforming our lives.

Analytically crisp, jargon free, and packed with fresh illustrations, Enchanting a Disenchanted World is equally effective as an engaging read for specialists and a lucid text for classroom use. Highly recommended to scholars and students. I have enjoyed working with it, and so have my students. I especially like the chapters that deal with social theory. These chapters are very effective in presenting social theory to students, as they contain very clear and straightforward explanations of the ideas of otherwise very complex and difficult social theorists.

ARTHUR AGATSTON DIETA SOUTH BEACH PDF

Enchanting a disenchanted world: Revolutionizing the means of consumption

About this title The Second Edition of Enchanting a Disenchanted World: Revolutionizing the Means of Consumption is a unique analysis of the world of consumption, examining how we are different consumers now than we were in the past, both in the U. In the process of understanding this social development, a wide range of theoretical perspectives including Marxian, Weberian, critical theory, and postmodern theory are applied. The book also looks at concepts such as hyperconsumption, implosion, time and space, and simulation. Enchanting a Disenchanted World connects the everyday world in a sociological and theoretical way, making it an ideal text for a wide range of undergraduate and graduate courses including introductory sociology, sociology of consumption , social change, popular culture, sociology of leisure, social theory, and economic sociology. His best-known work, The McDonaldization of Society 8th ed. He is the Editor of the Encyclopedia of Social Theory 2 vols. Review: "I like the fact that the book is relatively even-handed - appreciating spectacle even while forcing students to question critically the effects of consumption in their lives and those of their fellow citizens.

ALBERT MOSSERI PDF

SearchWorks Catalog

Ritzer explained that the corporation success and its Cathedrals of Consumption, is in a way that it displays of excess and abundance and gives rise to consumer cult. Besides providing different commodified services and goods at their different locations existing around the globe, Ritzer indicated that Cathedrals of Consumption often allows the consumers to do things themselves, and other strategies making consumers believe that their shopping attitude that is new found will change their lives forever. Cathedrals of Consumption are designed with an expectation that the consumers will develop the passion for getting goods and services gradually. They are places of excessive consumption, and this has led the consumers to hyper-consume than they need. Disney World and its other aspects are of interest to this paper because it represent a Cathedrals of Consumption in myriad ways. From the definition of Cathedrals of Consumption, as provided by Ritzer , Disney World falls as one of the Cathedrals of Consumption.

Related Articles