GLOBAL STRATEGIC MANAGEMENT FRYNAS MELLAHI PDF

The book is well structured and user-friendly, and I recommend it highly. It covers both traditional strategic management topics as well as new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, and provides a wealth of both mini- and full-length cases of successful global companies from the United States, Europe and emerging economies. Continuing with the concise treatment of topics, accessible writing style and clear structure that were such strengths of the first edition of this text, the second edition comprises 12 chapters divided into five parts. A new chapter, on knowledge and innovation, has been added.

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The book is well structured and user-friendly, and I recommend it highly. It covers both traditional strategic management topics as well as new topics, such as corporate social responsibility and new technologies.

Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, and provides a wealth of both mini- and full-length cases of successful global companies from the United States, Europe and emerging economies. Continuing with the concise treatment of topics, accessible writing style and clear structure that were such strengths of the first edition of this text, the second edition comprises 12 chapters divided into five parts.

A new chapter, on knowledge and innovation, has been added. A fifth part on innovation has been introduced to clearly outline the importance of this area to global strategy. A full complement of pedagogical features are consistently applied throughout the text in order to support students and to ensure they benefit from the wide-ranging content. Chapter summaries ensure students have a clear understanding of key points, and discussion questions allow the reader to check their understanding and think around the subject.

The text is also supported by an Online Resource Centre, which has been fully updated to compliment the new edition of the text. Online Resource Centre: For students: Multiple choice questions Web links For registered adopters of the book: Fully customizable PowerPoint slides Suggested answers for case study questions Suggested answers for discussion questions Paperback, Book.

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Global Strategic Management

Mezijar Managing the Internationalization Process; 7. Read, highlight, and take globsl, across web, tablet, and phone. Monday — Friday, — UK time. Tackles key topics and emerging issues including CSR, innovation, knowledge management, and ethics. User Review — Flag as inappropriate A very good book for the starters, everything explained thoroughly and easy to understand. My library Help Advanced Book Search. Description Global Manaegment Management 2e provides a truly global, as opposed to multinational, perspective on strategy.

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GLOBAL STRATEGIC MANAGEMENT KAMEL MELLAHI PDF

The book is well structured and user-friendly, and I recommend it highly. It covers both traditional strategic management topics as well as new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, and provides a wealth of both mini- and full-length cases of successful global companies from the United States, Europe and emerging economies. Continuing with the concise treatment of topics, accessible writing style and clear structure that were such strengths of the first edition of this text, the second edition comprises 12 chapters divided into five parts. A new chapter, on knowledge and innovation, has been added. A fifth part on innovation has been introduced to clearly outline the importance of this area to global strategy. A full complement of pedagogical features are consistently applied throughout the text in order to support students and to ensure they benefit from the wide-ranging content.

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Frynas and Mellahi: Global Strategic Management 3e

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